"Manuka Honey" Label design
(WINNER CONTEST)
(WINNER CONTEST)
Year: 2021
TASK/CHALLENGE:
The challenge was to write a compelling product description for "Manuka Honey" a pure and potent honey sourced from New Zealand. The description had to effectively communicate the product's benefits and attributes, including its raw, wild, and unpasteurized nature, high concentration of methylglyoxal (MGO), and non-GMO verification. Additionally, a design was required to present the product in a visually appealing way.
The challenge was to write a compelling product description for "Manuka Honey" a pure and potent honey sourced from New Zealand. The description had to effectively communicate the product's benefits and attributes, including its raw, wild, and unpasteurized nature, high concentration of methylglyoxal (MGO), and non-GMO verification. Additionally, a design was required to present the product in a visually appealing way.
PROJECT SOLUTION:
To create an informative and engaging product description for "Manuka Honey" we conducted extensive research to understand the unique properties of the honey and its potential health benefits. Based on our findings, we developed a comprehensive product description that highlighted the honey's pure, raw, wild, and unpasteurized nature, its high concentration of MGO, and its non-GMO verification. The product was presented in a visually appealing way with a black jar and a long top ribbon.
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We also emphasized the honey's numerous health benefits, including its ability to boost immunity, fight MRSA, support gut health, prevent oral infections, soothe throat infections, and help treat wounds. The final product description effectively communicated the product's unique attributes and potential health benefits, while also appealing to consumers looking for a natural and pure honey source.
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The end result was an informative and engaging product description that effectively communicated the unique attributes and benefits of Manuka Honey. The accompanying design was recognized with the grand prize in the 2021 The "Manuka Honey" Label Design Contest held on Designhill, making it an all-around successful project.
** We are proud to have created a design for "Manuka Honey" that not only stood out from the competition but also claimed the grand prize in a highly competitive and challenging contest.
